The Google Ads Lab
Get unfiltered access to the exact Google ads strategies, SOP's and scripts we use to spend over $1.5M per month profitably.
George Clements
Ecom Businesses
Featured
Program Benefits
Top teams boost skills with our trusted program
Who can benefit from this program?
🛍️ Ecommerce Brand Owners
Save paying an agency $2,000 to $4,000 per month and learn the skill yourself so you stay in control. Launch and scale your own Google ads account with the exact same knowledge we've acquired over managing $50M+ in spend, and save yourself some money.
👨🏼💻 Agency Owners / Freelancers.
Running an agency or freelance business and want to sharpen your service delivery? This course gives you A-Z everything you need to know to get your clients jaw dropping results so that they practically raise their own retainers. Skip the ghost town communities and repetitive YouTube videos and learn from a team that is actively in the ads manager.
📊 In-House Teams / Employees.
Part of an in-house team and want to ensure you're hitting your targets and staying up to date? This course gives you cutting edge strategies that will practically guarantee that you get a raise - and certainly will help you beat your teammates.
What to expect from this program
🎓 Learn Google Ads From One Of The Top Followed Agencies In The World
For the first time ever we're sharing our exact systems we use to setup, launch and scale Google ads accounts in any eCom niche under the sun. .
Across an audience of nearly 50k specifically in the Google ads niche, we are one of the top followed agencies for a reason.
The Curriculum
How to navigate the course.
5x most important Google ads lessons I've learned.
The real reason we make our clients $9M/M.
Best account structure for your niche.
High ticket vs. low ticket accounts.
Key Google ads principles.
New customers vs. returning customers.
Users by platform / demographic etc.
How to use GA4 data to make better decisions.
Setting up enhanced conversion tracking.
Configuring consent mode to be compliant.
Why more data means better performance.
Setting up GMC from scratch.
Optimising product feed for more sales.
How to get 20% off your shopping CPC's.
Effective keyword research.
AI-powered ad copywriting.
Campaign setup & optimisation.
How we configure standard shopping.
Our step by step scaling strategy.
Live walkthrough of accounts.
Our signature pMax set up process.
How we scale pMax infinitely.
Why pMax is still the best way to scale in 2025.
Setting up display remarketing.
Our unique targeting strategy.
Campaign optimisation.
Our staple YouTube shorts strategy.
How we spent $100k+ on shorts for one client.
Why YouTube shorts can perform just as well as meta.
Labelizer bucketing strategy.
Feeder strategy.
Understanding product campaigns.
Low hanging fruits.
Daily, weekly & monthly optimisations.
Live examples.
FAQ's
Certificate of Completion
Start Scaling Your Google Ads Today
Take your marketing to the next level with actionable teaching from a firm that has spent $50M+ profitably.
$
297
This Course includes:
Google Ads Fundamentals
Google Analytics 4 Best Practices
Conversion Tracking Setup
Google Merchant Centre Optimisations
Search Campaigns Masterclass
Shopping Campaigns Playbook
Performance Max
Display Remarketing Tutorials
YouTube Ads Secrets
Advanced Ads Strategies
Updated 2025 Strategies Guide
Campaign Optimisation Checklist
Account Structure Playbook
Testimonials
Our Students feedback
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