Google & Meta Ads that supercharges⚡your info brand!
Work with an agency actually in the trenches scaling their own info product to 8 figures.
Over 200+ Five Star Reviews
Building info, slashing cost per booked call, and redefining possibilities. Let’s educate the world.
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
Benefits
See why partnering with us is the smartest move.
Benefits
See why partnering with us is the smartest move.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Our services
Services designed to help your brand shine brighter.
Google Ads
Our bread and butter. We specialize in building scalable YouTube and Google Ads systems for info brands. YouTube is our unfair advantage—top-of-funnel cold traffic that converts. We help you craft conversion-focused video creative, then run it through campaigns engineered to drive booked calls and sales at scale. Google Search captures the rest—high-intent leads who search for your brand or offer after seeing you elsewhere. Together, it’s a system that turns attention into qualified buyers—predictably.
Media Buying
Performance Max
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
YouTube Ads Campaigns: High-converting YouTube campaigns built around your existing video assets—or we’ll guide your scripting. Designed for top-of-funnel traffic that books calls and drives conversions.
Search Campaigns: Branded and non-branded keyword targeting to capture high-intent prospects searching for your offer, niche, or name after seeing you on other platforms.
Performance Max (Info-Optimized): A custom Performance Max structure built for info—not product—conversion. Configured to amplify high-performing audiences and retarget warm traffic across Google properties.
Full-Funnel Retargeting: Campaigns that re-engage warm leads across YouTube, Gmail, and Search. Includes audience segmentation, funnel step mapping, and creative coordination for each intent level.
Analytics & Tracking: Advanced conversion tracking setup, attribution configuration, and full integration with your CRM and analytics stack (e.g. Meta, Google Tag Manager, Zapier).
Google Ads
Our bread and butter. We specialize in building scalable YouTube and Google Ads systems for info brands. YouTube is our unfair advantage—top-of-funnel cold traffic that converts. We help you craft conversion-focused video creative, then run it through campaigns engineered to drive booked calls and sales at scale. Google Search captures the rest—high-intent leads who search for your brand or offer after seeing you elsewhere. Together, it’s a system that turns attention into qualified buyers—predictably.
Media Buying
Performance Max
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
YouTube Ads Campaigns: High-converting YouTube campaigns built around your existing video assets—or we’ll guide your scripting. Designed for top-of-funnel traffic that books calls and drives conversions.
Search Campaigns: Branded and non-branded keyword targeting to capture high-intent prospects searching for your offer, niche, or name after seeing you on other platforms.
Performance Max (Info-Optimized): A custom Performance Max structure built for info—not product—conversion. Configured to amplify high-performing audiences and retarget warm traffic across Google properties.
Full-Funnel Retargeting: Campaigns that re-engage warm leads across YouTube, Gmail, and Search. Includes audience segmentation, funnel step mapping, and creative coordination for each intent level.
Analytics & Tracking: Advanced conversion tracking setup, attribution configuration, and full integration with your CRM and analytics stack (e.g. Meta, Google Tag Manager, Zapier).
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Creative Strategy & Ad Angles: We help you identify the strongest hooks, objections, and transformations behind your offer—and then translate them into direct response ad angles designed to convert.
Cold Traffic Campaigns: Full-funnel campaign setup including broad targeting, lookalike audiences, and interest stacks to drive scalable volume from cold audiences who match your ideal client profile.
Retargeting Campaigns: Multi-layered retargeting infrastructure that moves prospects through each step of your funnel—watchers to leads, leads to calls, calls to closed. Custom copy and creatives for each intent layer.
Ad Creative Integration: We’ll guide you or your team in producing lean, high-converting UGC-style ad creatives (or leverage what you already have). Includes scripting templates and visual direction based on proven formats.
Lead Handling System Alignment: Optional integration with your existing sales pipeline—ensuring leads flow seamlessly into your CRM, calendar, or sales team.
Tracking & Attribution Setup: Proper event tracking, domain verification, and attribution logic across all funnel stages—ensuring clean data and real decisions.
Scaling & Optimization Framework: Clear guidelines for creative testing, audience expansion, and daily optimization—so you or your media buyer can take over with clarity and confidence.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Creative Strategy & Ad Angles: We help you identify the strongest hooks, objections, and transformations behind your offer—and then translate them into direct response ad angles designed to convert.
Cold Traffic Campaigns: Full-funnel campaign setup including broad targeting, lookalike audiences, and interest stacks to drive scalable volume from cold audiences who match your ideal client profile.
Retargeting Campaigns: Multi-layered retargeting infrastructure that moves prospects through each step of your funnel—watchers to leads, leads to calls, calls to closed. Custom copy and creatives for each intent layer.
Ad Creative Integration: We’ll guide you or your team in producing lean, high-converting UGC-style ad creatives (or leverage what you already have). Includes scripting templates and visual direction based on proven formats.
Lead Handling System Alignment: Optional integration with your existing sales pipeline—ensuring leads flow seamlessly into your CRM, calendar, or sales team.
Tracking & Attribution Setup: Proper event tracking, domain verification, and attribution logic across all funnel stages—ensuring clean data and real decisions.
Scaling & Optimization Framework: Clear guidelines for creative testing, audience expansion, and daily optimization—so you or your media buyer can take over with clarity and confidence.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Google Ads
YouTube ads
CREATIVE
How we took our own book-a-call high ticket client funnel to $150k/m in under 3 months.
Google Ads
YouTube ads
CREATIVE
How we took our own book-a-call high ticket client funnel to $150k/m in under 3 months.
Our Offers
Work with us - in whatever way makes sense to you.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Google & Meta Ads that supercharges⚡your info brand!
Work with an agency actually in the trenches scaling their own info product to 8 figures.
Over 200+ Five Star Reviews
Building info, slashing cost per booked call, and redefining possibilities. Let’s educate the world.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
Benefits
See why partnering with us is the smartest move.
Benefits
See why partnering with us is the smartest move.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Our services
Services designed to help your brand shine brighter.
Google Ads
Our bread and butter. We specialize in building scalable YouTube and Google Ads systems for info brands. YouTube is our unfair advantage—top-of-funnel cold traffic that converts. We help you craft conversion-focused video creative, then run it through campaigns engineered to drive booked calls and sales at scale. Google Search captures the rest—high-intent leads who search for your brand or offer after seeing you elsewhere. Together, it’s a system that turns attention into qualified buyers—predictably.
Media Buying
Performance Max
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
YouTube Ads Campaigns: High-converting YouTube campaigns built around your existing video assets—or we’ll guide your scripting. Designed for top-of-funnel traffic that books calls and drives conversions.
Search Campaigns: Branded and non-branded keyword targeting to capture high-intent prospects searching for your offer, niche, or name after seeing you on other platforms.
Performance Max (Info-Optimized): A custom Performance Max structure built for info—not product—conversion. Configured to amplify high-performing audiences and retarget warm traffic across Google properties.
Full-Funnel Retargeting: Campaigns that re-engage warm leads across YouTube, Gmail, and Search. Includes audience segmentation, funnel step mapping, and creative coordination for each intent level.
Analytics & Tracking: Advanced conversion tracking setup, attribution configuration, and full integration with your CRM and analytics stack (e.g. Meta, Google Tag Manager, Zapier).
Google Ads
Our bread and butter. We specialize in building scalable YouTube and Google Ads systems for info brands. YouTube is our unfair advantage—top-of-funnel cold traffic that converts. We help you craft conversion-focused video creative, then run it through campaigns engineered to drive booked calls and sales at scale. Google Search captures the rest—high-intent leads who search for your brand or offer after seeing you elsewhere. Together, it’s a system that turns attention into qualified buyers—predictably.
Media Buying
Performance Max
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
YouTube Ads Campaigns: High-converting YouTube campaigns built around your existing video assets—or we’ll guide your scripting. Designed for top-of-funnel traffic that books calls and drives conversions.
Search Campaigns: Branded and non-branded keyword targeting to capture high-intent prospects searching for your offer, niche, or name after seeing you on other platforms.
Performance Max (Info-Optimized): A custom Performance Max structure built for info—not product—conversion. Configured to amplify high-performing audiences and retarget warm traffic across Google properties.
Full-Funnel Retargeting: Campaigns that re-engage warm leads across YouTube, Gmail, and Search. Includes audience segmentation, funnel step mapping, and creative coordination for each intent level.
Analytics & Tracking: Advanced conversion tracking setup, attribution configuration, and full integration with your CRM and analytics stack (e.g. Meta, Google Tag Manager, Zapier).
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Creative Strategy & Ad Angles: We help you identify the strongest hooks, objections, and transformations behind your offer—and then translate them into direct response ad angles designed to convert.
Cold Traffic Campaigns: Full-funnel campaign setup including broad targeting, lookalike audiences, and interest stacks to drive scalable volume from cold audiences who match your ideal client profile.
Retargeting Campaigns: Multi-layered retargeting infrastructure that moves prospects through each step of your funnel—watchers to leads, leads to calls, calls to closed. Custom copy and creatives for each intent layer.
Ad Creative Integration: We’ll guide you or your team in producing lean, high-converting UGC-style ad creatives (or leverage what you already have). Includes scripting templates and visual direction based on proven formats.
Lead Handling System Alignment: Optional integration with your existing sales pipeline—ensuring leads flow seamlessly into your CRM, calendar, or sales team.
Tracking & Attribution Setup: Proper event tracking, domain verification, and attribution logic across all funnel stages—ensuring clean data and real decisions.
Scaling & Optimization Framework: Clear guidelines for creative testing, audience expansion, and daily optimization—so you or your media buyer can take over with clarity and confidence.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Creative Strategy & Ad Angles: We help you identify the strongest hooks, objections, and transformations behind your offer—and then translate them into direct response ad angles designed to convert.
Cold Traffic Campaigns: Full-funnel campaign setup including broad targeting, lookalike audiences, and interest stacks to drive scalable volume from cold audiences who match your ideal client profile.
Retargeting Campaigns: Multi-layered retargeting infrastructure that moves prospects through each step of your funnel—watchers to leads, leads to calls, calls to closed. Custom copy and creatives for each intent layer.
Ad Creative Integration: We’ll guide you or your team in producing lean, high-converting UGC-style ad creatives (or leverage what you already have). Includes scripting templates and visual direction based on proven formats.
Lead Handling System Alignment: Optional integration with your existing sales pipeline—ensuring leads flow seamlessly into your CRM, calendar, or sales team.
Tracking & Attribution Setup: Proper event tracking, domain verification, and attribution logic across all funnel stages—ensuring clean data and real decisions.
Scaling & Optimization Framework: Clear guidelines for creative testing, audience expansion, and daily optimization—so you or your media buyer can take over with clarity and confidence.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Google Ads
YouTube ads
CREATIVE
How we took our own book-a-call high ticket client funnel to $150k/m in under 3 months.
Google Ads
YouTube ads
CREATIVE
How we took our own book-a-call high ticket client funnel to $150k/m in under 3 months.
Our Offers
Work with us - in whatever way makes sense to you.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Google & Meta Ads that supercharge⚡your info brand!
Work with an agency actually in the trenches scaling their own info product to 8 figures.
Book a Call
Over 200+ Five Star Reviews
Building info, slashing cost per booked call, and redefining possibilities. Let’s educate the world.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
Benefits
See why partnering with us is the smartest move.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don't do long term contracts. Try us before you buy us with month to month agreements.
We actually understand info. We operate our own product and we're scaling with cold and warm traffic.
We value speed. We get your ad account launched within 7 days of signing with us.
We're boutique. You're working with a small team that moves fast - not a big corporate beast.
We're fractional CMO's, not media buyers. We actually use our heads, we don't just push buttons.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Google & YouTube Ads
Our bread and butter. We specialize in building scalable YouTube and Google Ads systems for info brands. YouTube is our unfair advantage—top-of-funnel cold traffic that converts. We help you craft conversion-focused video creative, then run it through campaigns engineered to drive booked calls and sales at scale. Google Search captures the rest—high-intent leads who search for your brand or offer after seeing you elsewhere. Together, it’s a system that turns attention into qualified buyers—predictably.
Media Buying
Performance Max
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
YouTube Ads Campaigns: High-converting YouTube campaigns built around your existing video assets—or we’ll guide your scripting. Designed for top-of-funnel traffic that books calls and drives conversions.
Search Campaigns: Branded and non-branded keyword targeting to capture high-intent prospects searching for your offer, niche, or name after seeing you on other platforms.
Performance Max (Info-Optimized): A custom Performance Max structure built for info—not product—conversion. Configured to amplify high-performing audiences and retarget warm traffic across Google properties.
Full-Funnel Retargeting: Campaigns that re-engage warm leads across YouTube, Gmail, and Search. Includes audience segmentation, funnel step mapping, and creative coordination for each intent level.
Analytics & Tracking: Advanced conversion tracking setup, attribution configuration, and full integration with your CRM and analytics stack (e.g. Meta, Google Tag Manager, Zapier).
Meta Ads
We build Meta campaigns that drive qualified leads, booked calls, and high-ticket conversions—not just impressions. Our direct response creative system is designed to stop scrolls, start conversations, and push prospects into your funnel with intent. Each campaign is structured to match your offer’s buying cycle—from cold attention to booked calls to retargeted close. By creating demand on social, we prime high-converting search behavior—fueling the performance of your Google and YouTube campaigns later on. This is full-funnel Meta advertising for info brands that want scale with systems, not content grinding.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Creative Strategy & Ad Angles: We help you identify the strongest hooks, objections, and transformations behind your offer—and then translate them into direct response ad angles designed to convert.
Cold Traffic Campaigns: Full-funnel campaign setup including broad targeting, lookalike audiences, and interest stacks to drive scalable volume from cold audiences who match your ideal client profile.
Retargeting Campaigns: Multi-layered retargeting infrastructure that moves prospects through each step of your funnel—watchers to leads, leads to calls, calls to closed. Custom copy and creatives for each intent layer.
Ad Creative Integration: We’ll guide you or your team in producing lean, high-converting UGC-style ad creatives (or leverage what you already have). Includes scripting templates and visual direction based on proven formats.
Lead Handling System Alignment: Optional integration with your existing sales pipeline—ensuring leads flow seamlessly into your CRM, calendar, or sales team.
Tracking & Attribution Setup: Proper event tracking, domain verification, and attribution logic across all funnel stages—ensuring clean data and real decisions.
Scaling & Optimization Framework: Clear guidelines for creative testing, audience expansion, and daily optimization—so you or your media buyer can take over with clarity and confidence.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Meta Ads
YouTube ads
VSL
How we took our own book-a-call high ticket client funnel to $150k/m in under 3 months.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Slow communication
Optimise for ROAS
6-12 month contracts
One-Time Campaigners
% of adspend pricing
Outdated Methods
Limited Scope
Just Another Client
Paid House
Fractional CMO's
Avg. Response Time < 30 mins
Optimise for profit
Month to month agreements
Long-Term Partners
Flat monthly retainers
Internal Tools
Full-Service Experts
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specialising in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 clients.
We're not a generalist agency - we're actually scaling our own info product and our own agency's high ticket book-a-call funnel to multiple 7 figures. In other words, we're in the trenches with you.
Let's scale your info product across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.