Google & Meta Ads that supercharge⚡your ecom brand!
Fractional CMO's for hire for 7+ figure eCommerce brands that want to profitably scale to 8 figures.
Book a Call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Our services
Services designed to help your brand shine brighter.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.
Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.
Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.
Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.
Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.
Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.
Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.
Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.
Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.
Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.
Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.
Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.
Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.
Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.
Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.
Creative
UGC, statics, podcast ads, GIFS and everything in between. Using our A* creative team as well as our physical London studio, we shoot your brand's products in their best light, fueled by our background as media buyers and a deep understanding of your customer profile.
UGC Videos
Static Ads
GIF Ads
Podcast Ads
Studio Ads
Raw Ads
View Details
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Our Offers
Work with us - in whatever way makes sense to you.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Creatives
See
some
of
our
top
performing
UGC
creatives!
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Google & Meta Ads that supercharge⚡your ecom brand!
Fractional CMO's for hire for 7+ figure eCommerce brands that want to profitably scale to 8 figures.
Book a Call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Our services
Services designed to help your brand shine brighter.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.
Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.
Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.
Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.
Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.
Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.
Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.
Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What’s Included:
Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.
Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.
Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.
Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.
Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.
Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.
Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.
Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.
Creative
UGC, statics, podcast ads, GIFS and everything in between. Using our A* creative team as well as our physical London studio, we shoot your brand's products in their best light, fueled by our background as media buyers and a deep understanding of your customer profile.
UGC Videos
Static Ads
GIF Ads
Podcast Ads
Studio Ads
Raw Ads
View Details
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Our Offers
Work with us - in whatever way makes sense to you.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Creatives
See
some
of
our
top
performing
UGC
creatives!
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Google & Meta Ads that supercharge⚡your ecom brand!
Fractional advertising departments for 7+ figure eCommerce brands that want to profitably scale to 8 figures.
Book a Call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
We don’t just work together—we grow together.
Our services
Services designed to help your brand shine brighter.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
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What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Meta Ads
We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
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What’s Included:
Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.
Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.
Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.
Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.
Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.
Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.
Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.
Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.
Creatives
UGC, statics, podcast ads, GIFS and everything in between. Using our A* creative team as well as our physical London studio, we shoot your brand's products in their best light, fueled by our background as media buyers and a deep understanding of your customer profile.
UGC Videos
Static Ads
GIF Ads
Podcast Ads
AI Ads
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They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Our Offers
Work with us - in whatever way makes sense to you.
1
Monthly management
Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.
2
One time setup
Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.
3
Personalised consulting
Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.
Creatives
See
some
of
our
top
performing
UGC
creatives!
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cheap media buyers
Slow communication
Optimise for ROAS
6-12 month contracts
One-Time Campaigners
% of adspend pricing
Outdated Methods
Limited Scope
Just Another Client
Paid House
Fractional CMO's
Avg. Response Time < 30 mins
Optimise for profit
Month to month agreements
Long-Term Partners
Flat monthly retainers
Internal Tools
Full-Service Experts
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
About us
We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Tech Alchemist
Kamran Syed
Head of Operations
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.